Xpill was created when Robbe had the idea to bring the famous scene from the Matrix to life: blue pill or red pill. He experimented with his red Tic Tacs at Burning Man and discovered that people either jumped at the opportunity or fully rejected it. The reactions of those who jumped right in were astounding!

There have been red pills, glass vials, pretty boxes, and lots of questions, but what has emerged from the entire process is Xpill: You in a Pill.

We set out in 2014 to begin helping individuals find the missing links to their lives. We saw the frustration as people shifted from one self-help coach/book/seminar to the next looking for answers, and we decided to help people find the answers within themselves.


Watch our history video here:


Robbe: The Disruptor
Robbe loves to take abstract concepts and translate them into words we can all understand and experiences that shift our beliefs.

As far as his history, he’s reinvented himself many times: He ran a magazine, a fashion company, a web development company, and a co-working space. He’s been a spinning instructor, a leadership coach, a marketing consultant and online community manager. He basically turned ADD into a business model.

He became most well-known for being a manager and culture strategist at Zappos.com where he co-founded Zappos Insights, an innovative program educating companies on the secrets behind its game-changing employee culture. Based on his experience working with hundreds of companies on their cultures, he wrote The Culture Blueprint: a systematic guide to building the high-performance workplace. He was a He took Zappos Insights from an idea to a multimillion dollar business line. Since then, Robbe has spoken to and consulted for Google, Toyota, Eli Lilly, Whole Foods, Intuit and many other companies.

He’s also a big fan of Improv comedy, the Muppets, and exceptional coffee.

Holly: The Rogue One
Holly spent years working with human behavior in it’s most out-of-the-box settings: special education, mental hospitals, and behavioral health facilities. She has always been fascinated by human behavior – how to change it and shape it to get a desired outcome. This didn’t only apply to her career. She also spent most of her free time reading self-help books and hitting the gym. Self-improvement was a full time job. Xpill seemed like a natural next step for Holly. When Robbe told her about his “red pill” in December of 2013, she was intrigued. Their journey as a duo for Xpill began NYE 2013. Since that serendipitous NYE, Holly and Robbe have taken the Xpill journey and found a way to bring it to others.

Our Values:

We have spent years looking at what we love about what we do, and the people who do well on Xpill. Here are our values:

  • Invitation:
  • We are all opt-in, we create a game worth playing.
  • Desire:
  • We find the emotion, the heat, the sensation, even if it does not make sense.
  • Curiosity:
  • We explore, discover and ask a lot of questions
  • Willingness:
  • Experimenting, admitting we don’t know but we still engage and move forward.
  • Support:
  • We help each other through reflections, questions, gifts and attention.
  • Fun:
  • We laugh, we play, we don’t take ourselves too seriously. REMEMBER: When it’s not fun for me, people feel it.
  • Disruption:
  • We create change that frees up energy for the next level – in our lives, our customers and the world.